Service to Shape Your
Brand Plan
Annual brand planning is one of the most critical and universally challenging commercial exercises a brand team undertakes and excutes well.
The Collabers brand planning services help brands and teams navigate regulatory, scientific, competitive and organizational challenges by providing deep expertise, data-driven insights, efficiencies and an integrated strategy that drives success.
ADDRESSING YOUR NEED
Next Generation Brand
Planning
Data-driven Strategy, Focus and Integration
A turnkey approach to brand planning that is fully integrated cross-functionally and that results in efficiencies and insight-driven strategy and tactics for your brand.
- Greater Business Impact: Design and prioritize only those tactical programs that will drive greater business impact
- Time and Money Savings: Our collaborative and engaging approaches to workshopping and consensus building ensure cross-functional input and buy-in
- Greater Efficiencies to Get to Insights-Driven Strategies & Tactics: Leveraging a combination of your research and our in-house data resources, we work with you to uncover the strategic levers most likely to give your brand a market edge
Leveraging GENAI in Brand
Planning
Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning.
Situation Assessment: Brand
Funnel Diagnostic
Diagnose Your Brand’s Challenges
A brand funnel diagnostic performed by leveraging a broad range of data sources to diagnose the business challenges impacting your brand and uncover opportunities to drive success.
- Uncover new brand opportunities
- Assess the relative opportunity among various brand challenges
- Learn the implications for action in brand planning